This was actually one of my favorite projects in the last couple of years. Cleema is a sustainability app that works based on incentives and rewards. The goal of the app is to motivate people to live their lives more conciously and to consume less but better. My team and I created a holistic brand experience and designed the interface as well as a launch campaign along with an extensive marketing package. The campaign was primarily based on the idea of a social media driven grassroots movement.