America’s #1 Watch Magazine

WatchTime Magazine is one of the leading publications about fine watches in the United States. I’ve been responsible for the design and visual concept of the magazine for almost 10 years. As Senior Art Director I had the pleasure of working with world class photographers, highly skilled editors and great editorial designers. I’ve redesigned the publication based on insights gathered in an extensive audit. The visual language was tailored towards four major target audiences: Collectors, Geeks, Superficials and Newbies.