“Create a brand that is as simple and effective as we are!” – that’s what the management board of “enni”, an important German energy supplier, asked us to do. So we came up with the idea of using Dieter Rams’ radical minimalist approach. Not a single element, that doesn’t fulfill a necessary purpose shall be used in this design. We combined a single brand color along with a particularly unique typeface from a small studio in Montpellier, France, and established a simple design system.