Thüga
Pitch
Sometimes you win, sometimes you loose. This one? Well, let’s put it this way, we didn’t win – but I’m still in love with what we created. Our core idea: How do you combine evolution, design and identity? And then stir it up with some atomic science? I know it sounds fancy, maybe that’s why we didn’t win this pitch. But breaking the rules never felt so good. We created a system that constantly improves by the rules of biology and that operates on the rules of physics, using fitness equations and atomic hierarchy.