Energy
Campaign

“Machen, Weil…” – loosely translated: “Doing it, because…” was a holistic, insight-based purpose campaign for a local energy supply company from central Germany. Together with Ralf, my Senior Creative Director, I developed the core idea and the strategy for this 12-month-long campaign. Along with my team we created an unusual visual identity that was based on the clients main color – an artsy style that stood out from their competitors.