#JETZT
Campaign

“JETZT” – German for “NOW”, is a 360° campaign we launched for the agency’s 60th anniversary. It didn’t just refer to the jubilee, it was also a call for action for our clients – who have struggled to keep pace with the faster changing communication environment for decades. The visual style of the campaign was an homage to the history of graphic design, typography and photography. We added a special feature to the whole identity by using typography as an illustrative element that enhances the message without realistic imagery.